i’m deeply offended and will not be working with anymore. Woke up this morning shocked and embarrassed by this photo. : Gracem2209(gracelay22), Katiee(katiewy), pheebslfashion(pheebslfashion), victoria zambrano. Tebogo Ditshego, media specialist and CEO of Ditshego Media He says that the lack of training and interaction of people with different demographics is problematic and adds that it demonstrates the lack of transformation occurring globally.Ī lot of these companies are not embracing transformation and when they do, it’s more tokenism then it is of substance. He adds that it speaks to the calibre of employees that some organisations hire. Media specialist and CEO of Ditshego Media, Tebogo Ditshego chats to host Mandy Wiener about the implication of H&M’s ad and how it affects their popularity on the African continent.ĭitshego says that if you look at what H&M has decided to do by making singer, songwriter, and record producer, The Weeknd its ambassador, and having numerous South African celebrities as ambassadors, it’s clear to see that they are trying to appeal to the African market.ĭitshego indicates that H&M has gone against the trajectory of their own brand, by insulting black people in this way. As of November 2019, H&M operates in 74 countries with over 5,000 stores under the various company brands, with 126,000 full-time equivalent positions. It looks re., Its a really cute sweater, a little itchy, but perfect for the fall-winter season, and totally o., I have a few sweaters from h&m and I am quite pleased with them, it depend on the quality of the. The ad has been withdrawn and H&M has apologised. Hennes & Mauritz AB (H&M) is a Swedish multinational clothing company headquartered in Stockholm.It is known for its fast-fashion clothing for men, women, teenagers, and children. In our country, theres the last day of sale, and I got this sweater just for 7,5.
The image portrays a young black boy wearing a hoody that reads ‘Coolest monkey in the jungle.’Ĭritics are asking how the advert made its ways through an entire marketing department without being noticed. This follows the release of an image from their boys clothing range. H&M’s business concept is to offer fashion and quality at the best price in a sustainable way. Swedish clothing, retail brand H&M has come under fire and is facing accusations of racism. The content of this site is copyright-protected and is the property of H & M Hennes & Mauritz AB. ‘They are not transformed from the board of directors down to the decision makers on the ground' - Tebogo Ditshego, Ditshego Media